According to a report, We have learned that the Board of Control for Cricket in India (BCCI) is trying to sell the broadcast rights of the (IPL) Indian Premier League to several broadcasters for the period 2023-2027.
According to this proposal, the BCCI will be able to generate revenue between Rs 30,000-40,000 crore, which is becoming more than double that of Now.
Revealed via Cricbuzz, "The new media rights tender for the Indian Premier League (IPL) may consist of a collection of fortunes and through this will ensure the participation of broadcasters," it quoted a BCCI insider as saying. , "The more (parties), the more (revenue)."
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This time a new move to have a different broadcaster may prove to be new for Indian cricket and the IPL but has been followed for the English Premier League (EPL) football rights in the United Kingdom (UK). This is normal, if we see the same thing happening with IPL, then fans will have a different chance to enjoy the match on different TV channels.
According to the report, BCCI plans to create a "non-exclusive" category. “This feature of the tender, expected to come out in about a fortnight, may contain a package. This will help multiple television stations to broadcast the same game simultaneously,” said the report.
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If BCCI chooses through different broadcasters, then Star, Sony, Reliance, Amazon, and others are ready to bid and get part of IPL matches. And currently, Star India has IPL TV and digital rights with these companies. In 2017, Star won consolidated rights worth Rs 16,347.5 crore for five years (2018-2022).
The BCCI is ready to give separate rights - TV and digital, instead of a combined one.
And from this year, Gujarat Titans and Lucknow Super Giants will make their IPL debut in 2022. BCCI has worked to add two more teams to the cash-rich Twenty20 league as well as make the IPL bigger in the coming times, 14 more matches (from 60 to 74), and a 10-team league With this, BCCI is all set to earn more revenue.
Now it has to be seen whether BCCI goes to different broadcasters this year or not or an official word on the same is awaited.
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